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Persidea Announces New Additions to Temple Persidea Family - 19/March/2007 CEO Features The Christmas Tree in The News Mirror - 08/November/2006 McWhorter gives keynote speech at Wichita Falls event honoring Lloyd Ruby - 19/October/2006 Persidea Produces Focused Real Estate Publication - Rightsite Locator™ - 29/September/2006 Persidea Presents The News Mirror - 31/August/2005 Persidea's CEO is Guest at American Idol Showcase - 06/May/2005 Persidea Launches New Mailing Capabilites - 07/March/2005 Persidea CEO Travis McWhorter Authors His First Book - 6/December/2003 Persidea Publishes Megargel, TX Book - 21/August/2003 Persidea Moves Corporate Office - 02/May/2003 New Web Press Arrives in Wichita Falls Office - 11/September/2001 Persidea Opens New Facility in Wichita Falls - 09/July/2001 Persidea Publishes Lloyd Ruby Book - 25/May/2001 New Facility in Wichita Falls - 12/April/2001 Temple Renovations - 09/April/2001 Expansions - 15/January/2001 
PERSIDEA ANNOUNCES NEW ADDITIONS TO TEMPLE PERSIDEA FAMILY It is with great pleasure that we jointly announce an important development in our Temple market area. Cindy Chadwick, President of N2IT Intelligent Marketing, has decided to conclude her recent start-up business as N2IT and bring her team, the N2IT clients and her great skills in marketing and technology to join Persidea, Inc. in our Temple facility effective Monday, March 19, 2007. Cindy has held many professional positions in the Temple area and will be well received as Manager, Account Executive Team. Also joining will be Audrey Burns, recent graduate of The University of Mary-Hardin Baylor, as Customer Service Manager. Equally as pleasurable to announce is that Penny Hendrix, owner of Digital Culture, will also be concluding her business as Digital Culture and bringing her clients and great skills in web development and technology to join the Persidea team as Senior Program Engineer. This team was formed at N2IT, including Penny as she did quite a bit of contract work for N2IT and the team is a natural fit for Persidea. The dreams they each shared with several members of our executive team pointed to matching ideas of how to serve clients and grow as a team. These great new Persidea members will be based in the Temple facility and work closely with Temple production team to grow the business all over the Temple, Waco, Belton and Killeen area. However, the skills they bring to the Persidea table will have them also reaching out to work with all of us and to continue Persidea on a path of growth and great service. Temple Daily Telegram article on the new additions in Temple (see link below):
CEO FEATURES THE CHRISTMAS TREE IN THE NEWS MIRROR Persidea President and CEO Travis McWhorter featured The Christmas Tree in November 8th article in North Central Texas weekly newspaper, The News Mirror. You can read the article in its entirety by clicking the link below:
MCWHORTER GIVES KEYNOTE SPEECH AT WICHITA FALLS EVENT HONORING LLOYD RUBY Persidea President and CEO Travis McWhorter was the featured speaker at a fund-raiser dinner held in Wichita Falls, Texas, on Oct. 19, 2006. The event, held in the Museum of North Texas History in downtown Wichita Falls, honored legendary racecar driver Lloyd Ruby. Ruby's exploits made him a household name at the Indianapolis 500 and his story is contained in the Persidea-published book, "Lloyd Ruby: The Greatest Driver Never to Win the Indy 500," written by Wichita Falls journalist Ted Buss. McWhorter told of how his move to the Indianapolis area from North Texas was made all the easier because so many Hoosier-state residents knew of Ruby's roots in Wichita Falls. McWhorter also took the opportunity to praise Buss, telling the crowd that he'd followed the reporter's career since his 70s-era sports column, "Buss Stop." McWhorter was joined at the event by his wife Jo Ann McWhorter and his mother Leo McWhorter. The dinner capped a flurry of North Texas events honoring Ruby, chief among them the naming of the overhead portion of I-44 through Wichita Falls. The recently completed flyover is now known as The Lloyd Ruby Overpass. The Museum of North Texas is currently the home of an exhibit of Lloyd Ruby memorabilia titled, "From Dirt Tracks to Indy," on display through Dec. 22. 
PERSIDEA PRODUCES FOCUSED REAL ESTATE PUBLICATION - RIGHTSITE LOCATOR™ Persidea is pleased to announce the third successful publication of the RightSite Locator™ with edition 2006.2 for Central Texas. This focused aerial based real estate publication greatly benefits the commercial real estate market. Advertisers have gained tremendous exposure showing their developments, land for sale, and key services offered to the commercial real estate market. RightSite Locator™ began with a January 31 release and is updated every four months to visually show key developments, new roads, major employers, traffic counts, leasing, land sales and homebuilding activity in the Greater Austin geographic area. Up to 3,500 RightSite Locator™ Central Texas Editions are printed and distributed. Over 1,200 commercial real estate brokers, developers, property managers, investors, home builders and various real estate professionals receive the publication. The balance of the distribution is sent to key real estate decision makers in Texas as well as to the major retail, restaurant and hotel chains across the nation. Other RightSite Locator™ market areas will be opening soon. The book is for sale for $95 and may be ordered through Persidea by contacting: customer.service@persidea.com or calling (512) 472.3636
PERSIDEA PRESENTS THE NEWS MIRROR Persidea is pleased to announce the inaugural edition of The News Mirror, a regional weekly newspaper focusing on community, entertainment and business news throughout North Central Texas. The newspaper is a free publication by Persidea, Inc. for all of North Central Texas and is distributed every Wednesday, offering the unique value of bringing the public news from the previous weekend, as well as the upcoming weekend. This unique publication provides the small and large cities it serves information and communications not likely available anywhere else. The News Mirror connects the region with investigative news, personal profiles, community coverage, business, government and entertainment. "We want The News Mirror to become a magnet for readers looking for meaningful reporting and high quality writing," says Editor Lee B. Weaver. One of the goals of The News Mirror is to give the facts, provide opinions from multiple viewpoints and let readers decide for themselves what to think. "Another goal is to give advertisers a new and cost-effective way to advertise in North Central Texas - not just in one town, but the entire region," says Persidea's CEO Travis McWhorter. McWhorter hopes that "readers will say they love this paper because it makes their lives more fun, profitable and fulfilling." The News Mirror is printed in the Wichita Falls production facility of Persidea, Inc. and is available at supermarkets, convenience stores, restaurants, clubs and a wide variety of retail outlets and entertainment venues throughout North Texas.
PERSIDEA'S CEO IS GUEST AT AMERICAN IDOL SHOWCASE Persidea is pleased to announce its participation in attending a special American Idol Showcase. Persidea has been proud to sponsor the Simon Youth Foundation, an organization dedicated to, "foster and improve educational opportunities, career development and life skills for at-risk youth." In recognition of their continued support, Persidea's CEO, Travis McWhorter, was a special guest of foundation president Rick Markoff at an American Idol Showcase in Hurst, Texas. Persidea representatives privately met with American Idol stars and afterwards, enjoyed the show from the exclusive VIP section located near the stage. "They were all really nice people," commented McWhorter, as he expressed his delight in representing Persidea.
PERSIDEA LAUNCHES NEW MAILING CAPABILITES Persidea is proud to announce we are expanding our mailing services. Persidea's new mailing equipment, installed recently in the Wichita Falls facility, will bolster our mailing capabilities. This new acquisition will reduce time and costs for mass mailings and is an enhancement of the integrated services Persidea provides. As a direct result of this advanced integration, several new publishing clients have contracted for these additional services.
PERSIDEA CEO TRAVIS MCWHORTER AUTHORS HIS FIRST BOOK Persidea Publishing, recent publisher of Anita Palmer's "From Bluebirds to Mustangs: The History of Megargel, Texas", is releasing the first book authored by Persidea Inc. CEO Travis McWhorter titled: "Reel Me In! The Art of Fishing and Selling". A unique book by Mr. McWhorter that took over 30 years of business and life experience to write, this one of kind hardback is filled with humorous stories on living, fishing and selling. The book was dedicated at a fund raising event in Megargel, Texas December 6, 2003. The book will have its' regional release at an Open House event at the Persidea Inc. home offices located at 7600 Burnet Rd., Suite 300 in Austin, Texas this Friday, December 12, 2003 at 4:00 pm. "This book is a must read" says Dr. James Wilburn of Pepperdine University, "Playful and humorous, it is profound in it's ability to make complex ideas simple to understand." Travis McWhorter, born in the smallTexas town of Olney and raised in Megargel, is a graduate of Midwestern University in Wichita Falls. Travis has lived in various places and been to all 50 states, but his love and admiration for his hometown shine through in "Reel Me In!". "I was taught many of my own business principles as well as fishing techniques by my father Boyd McWhorter," the author shares "It's only natural to use this background of knowledge applied in my own business life experiences to teach the same principles and try and motivate readers to go after the big catch." McWhorter has established sales records and started two highly successful businesses in his life, but has admittedly yet to catch a record fish to his satisfaction. This sort of determination and perseverance to keep trying for the record catch by McWhorter will inspire your own desire to get things done each time you read the book.
PERSIDEA PUBLISHES MEGARGEL, TX BOOK Persidea Publishing, a division of Persidea, Inc., is excited to announce that its latest hardback book released, from Bluebirds to Mustangs, The History of Megargel, Texas by Anita Palmer, sold over 500 copies the first day of release August 16, 2003. The book was released at a special celebration in Megargel, Texas. The phone has been ringing off the hook since its release as the word gets out as to how nice it is and that it is now available. Megargel holds the distinction of having the first high school band in Texas. Anita Palmer and her husband Johnny Palmer got the idea to work toward having a monument built in the Megargel Park to honor that distinction. The project led to some research, which led Anita to decide to write the book. Megargel has many interesting characters and stories that have created so much excitement for the book. Thousands of successful people have passed through Megargel's town and school over the years since the band was formed in 1927. The book is being distributed by Persidea so individuals may place their orders by calling Persidea in Austin, Wichita Falls or Temple, or going by in person. Dealers may also contact Persidea in Wichita Falls and ask for Todd McWhorter or Will Revell, or in Austin ask for Travis or Lee McWhorter. A portion of the sales will go towards the Monument Fund. Anita Palmer, the author, is a well-known artist located in Olney, Texas. This was her first book. Persidea, Inc. is an Austin-based communications company that integrates printing and publishing, marketing and design, advertising and technology into streamlined solutions for our clients. Persidea has a production facility in Austin, Temple and Wichita Falls, Texas. The majority of Persidea services, including design, technology-based training and website development, printing and publishing are done in-house. Persidea® has clients throughout the United States and in other countries. It is known for its consultative skills, which it markets under the brand Persidea® Meetlocker® consultative service as well as ¡WOW! Customer Service™.
PERSIDEA MOVES CORPORATE OFFICE Persidea is pleased to announce the seamless move of its Austin Corporate Offices to a new modern and efficient facility at 7600 Burnet Road, Suite 300. Located at the southeast corner of the Northcross Mall complex as a part of the BankOne Tower, the new space has convenient access from all areas of town and plenty of convenient parking. These improved quarters will allow Persidea to continue its tradition of providing ¡WOW! Customer Service™ to all our clients nationwide as we continue our rapid growth. Look for our sign on the north side of the building and drop on in for a visit--we'll be happy to give you the nickel tour.
NEW WEB PRESS ARRIVES IN WICHITA FALLS OFFICE Persidea is proud to announce the acquisition of a fully modern piece of hardware for its Wichita Falls site. In early September, the Wichita Falls office received delivery of a 10-unit Goss community web press. Like its move into a new building in July of this year, the Wichita Falls Persidea site is taking huge strides forward in its goal of being equipped to deliver Printing and Publishing, Design and Marketing, and Training and Technology for the city of Wichita Falls and surrounding markets. This 10-unit web press is able to create every kind of publication, from single-color to full-color, with capabilities not approached by 4-unit or 8-unit web presses. Wichita Falls Persidea will now be producing newspapers, newsletters, books, small publications, flyers, pamphlets, and newspaper inserts, as well as any other printing need for the Wichita Falls area or the entire nation. Todd McWhorter, leading the sales effort for Persidea's newest market, reports that sales are brisk with new clients coming on board every day.
PERSIDEA COMPLETES RENOVATIONS ON WICHITA FALLS LOCATION In April 2001, Austin,Texas based Persidea, Inc. disclosed plans to expand its holdings in Wichita Falls. Today, Persidea is pleased to announce that renovations on the Wichita Falls site are coming to a close. Persidea's Wichita Falls group recently purchased the building (located at 2651 Central Freeway East at Hammon Road, Wichita Falls, Texas 76302) on June 8, 2001, and business operations were smoothly and completely relocated as of June 30, 2001. Persidea had previously maintained two separate locations: one located on Spanish Trace (headed by local Account Team Manager, Todd McWhorter) and another located on Holliday Road (the home of what was once Classic Printing and Graphics). Both operations will now be housed in the newly renovated and much larger Hammon Road facility. Persidea is an Austin-based firm with three integrated businesses: Printing and Publishing, Design and Marketing and Training and Technology. The Wichita Falls site will be equipped to provide all of these services.
Persidea Publishes Lloyd Ruby Book Lloyd Ruby: The Greatest Driver Never to Win the Indy 500 The most frequent responses after the first printing of Lloyd Ruby: The Greatest Driver Never to Win the Indy 500 were, "It's about time someone did a book on him," and "Where can I get a copy?" Ruby became one of the nation's legendary auto racing figures during the 1960s and '70s—the golden era of the Indianapolis 500—and the projected popularity of his story was dramatically underestimated in its initial publication. The soft-spoken, hard-driving Texan has been out of racing for more than 20 years and, after all, time is supposed to have a way of dulling one's memory of the past. However, Ruby is an icon of perhaps the most colorful period of Indy car drivers and his fans have never forgotten him. The first edition was distributed regionally and lasted about as long as the Gulf War, and many were left wondering if a second edition would become available. Thanks to publisher Travis McWhorter of Persidea Publishing, Midwestern State University Press and my editor Jim Hoggard for having the insight to make the story of this exceptional man available to a larger audience. The second edition is now available and readers will be pleased to know that it has been reedited and updated with additional photographs. Ruby was admired by millions of race fans for his straight talk, humility and ability to relate to the world's greatest competitors, the uncommonly wealthy and the common man. In Ruby, fans saw one of their own: Just an average guy whose only agenda was to love his family, win the Indy 500, cultivate friends and remain true to his word. And few drivers during the 1970s had more loyal followings than Lloyd Ruby. His appeal was remarkable, considering the fact that he led the race five times but never won, and we all know how America loves a winner. But America also loves integrity. It loves a man who gives his word and sticks by it, a man who would pass up a golden opportunity to drive a superior car only because he'd given his word to a friend. Such a man was Lloyd Ruby—a rare find in the world of professional sports that has grown cold through the desire for self-serving interests. In his review of the book, Wichita Falls Times Record News Sports Editor Nick Gholson wrote the following: "The sports scene today is mostly about greed. Many professional athletes are nothing but high-dollar whores, jumping from team to team and city to city, selling their services to the highest bidder. "And the sports pages sometimes resemble police blotters. Who's smoking crack? Who's selling it? Who's beating up his wife? Who got into a bar brawl? Who killed whom? "There may be a few Lloyd Rubys left out there somewhere, but you'll need much more than a couple of bloodhounds and a small search party to find them. A simple handshake was the only contract Lloyd ever needed. A man's word was good enough." For those who believe that integrity is as important as championships, I'm confident you will agree that the Indianapolis 500 had no greater champion than Lloyd Ruby.
New Facility in Wichita Falls
Persidea is pleased to announce the acquisition of Classic Printing and Graphics of Wichita Falls, Texas. This acquisition marks a sort of "homecoming" for many Persideans. Both the company's CEO and Vice President of Technology started their business careers in Wichita Falls, following their graduations from Midwestern State University. Travis McWhorter, CEO of Persidea, had these comments about the acquisition: "The lure of Casa Manana, McBride's, Pioneer Restaurants and Uncle Lynn's Catfish plus the folklore of Lloyd Ruby, Eddie Hill and Larry McMurtry would have been reason enough to come home. When our Wichita Falls office discovered that Classic Printing and Graphics company would be interested in joining Persidea, the deal was set in less than a week. There's something magnetic about the Wichita Falls area, including Megargel, where I grew up. It feels good to be able to invest in such a good company and get a chance to revisit my roots, working with customers from my previous days in Wichita Falls and surrounding towns. Both of my sons were born in Wichita Falls and both are now a part of Persidea. We will be adding lots of new employees over the next few years and know Midwestern will be a great place to recruit from. We are buying the building because we are planning on being a key part of the growth of Wichita Falls over the coming years. It feels good to be part of an area that still feels so much like home."
Temple Renovations The year 2000 saw the acquisition of Temple, Texas mainstay, Graphic Solutions International, which has a long history as a printing company. The company began as Gresham's, became USA Printmaster and then took the name GSI. Renovations of the downtown building at 306 East Adams Avenue are coming to a close. The updated look will provide a new feeling to the Temple landmark, while preserving the charm of the building. The Temple Chamber of Commerce is participating in a Ribbon Cutting Session. The public is invited to join in. Tours of the facility, including the newly completed History Room—a salute to the legacy of the companies who have shared the site—will be available. Persidea is also pleased to announce the continuance of Mr. Gresham's 50-year-old custom of mounting holiday displays on the corner of the East Adams Avenue building.
Expansions Persidea's downtown Austin Office has been expanded to accommodate the growth of the Technology and Training Division. The suite of offices is located next to the original Austin headquarters in Downtown Austin. Persidea Technology and Training has experienced steady success since its inception in June of 2000. |
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